Kraft Kicks All Artificial Dyes Out of Mac & Cheese

Kraft Mac & Cheese Kicks dyes out of recipe

Rodale News

When Kraft Macaroni and Cheese recalled 242,000 cases of product in March for possible metal fragments, we were disgusted to see what other nasty ingredients were intentionally added to this blue-box special, most importantly, the food dyes. Well, Kraft was listening, because the company recently announced it will replace Yellow #5 and Yellow #6 dyes with natural colorings.

The switch will start in January 2016. The company announced it will be using natural sources like paprika, annatto, and turmeric, instead of of the fake dyes. Potential dangers associated with artificial colors include hyperactivity, adrenal gland and kidney tumors, and allergy-like reactions.

“We’ve met with families in their homes and watched them prepare Kraft Mac & Cheese in their kitchens,” said Triona Schmelter, Kraft’s vice president of marketing and meals. “They told us they want to feel good about the foods they eat and serve their families, including everything from improved nutrition to simpler ingredients. They also told us they won’t compromise on the taste of their Mac & Cheese—and neither will we. That’s why we’ve been working tirelessly to find the right recipe that our fans will love.”

This doesn’t make Kraft Mac & Cheese health food, but it does reveal that consumer voices, especially ones demanding healthier food, are being heard by the food industry.

Now that Kraft is getting rid of nearly 18 milligrams of food dyes per serving, we should demand that these other dye-laden foods ditch the artificial colors.